Content marketing continues to gain traction among B2B companies — and for good reason. According to recent research, two-thirds of buyers rely more on content to make purchasing decisions than they did a year ago, and B2B marketers who blog generate 67 percent more leads per month than those who don’t.
But for all the buzz, content marketing can be a nebulous concept for some marketers. Executing it successfully becomes an even more elusive goal.
VantagePoint has published an ebook that clears up any confusion and offers a path forward for those seeking to introduce, develop or optimize their content marketing programs.
“How Content Marketing is Changing the B2B Marketing Landscape” addresses what content marketing is, how the current B2B landscape reflects this discipline, its impact on public relations and how marketers can use content marketing effectively to impact business.
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