To help with your evaluation process, we’re offering you a choice of trial experiences with VantagePoint Marketing:
Our Wayfinder marketing scorecard, where we evaluate some samples of your current marketing to be sure you’ve chosen the right direction in your marketing journey
Our Viewpoint strategy assessment, where we evaluate a specific marketing challenge and provide you with ideas for addressing it
Your Choice | Step 1Choose your preferred assessment.
Our team will audit up to 4 of your company’s marketing samples, responding with an executive summary scorecard sharing initial observations and ideas for future approaches.
You will provide us with one specific marketing challenge you’re facing, and a cross-disciplinary team will develop and share actionable ideas for addressing your challenge.
Wayfinder | Step 2Pick up to four options from the audit options below:
Performance report for one quarter for one social media channel, documenting reach, impressions and post performance, including quarter-over-quarter comparisons
Brand conversation analysis of the brand and two competitors with a scorecard detailing volume of messages and share of voice
Review of key CTAs and potential barriers to conversion, providing observations/recommendations for aligning user intent with customer experience and analytics
Report identifying technical website issues
Assessment of messaging and design quality for up to three marketing materials
High-level review of media plan with observations/guidance regarding best practices on media mix, frequency and tactics
“Report card” assessment of up to two potential media partners based on defined target audience
Viewpoint | Step 2Describe a specific marketing challenge or opportunity in as much detail as possible. Include all relevant information such as industry, target audience(s), channel members, associated budget, competitive factors, etc.
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