Digital Marketing Assessment Package - VantagePoint

Digital Marketing Assessment Package

BETTER UNDERSTAND YOUR COMPANY DIGITAL FOOTPRint

Website Evaluation Service & Digital Marketing Scorecard

Is the money you’re investing in digital marketing giving you the results you had hoped for? Get a better understanding of your business’ digital footprint, how well your website is performing, what your competitors are doing on social media and how your digital advertising spend compares with VantagePoint’s digital marketing assessment and scorecard.

Why is a digital marketing assessment important?

In our recent survey of B2B companies, less than 10% of the marketing leaders felt like they were getting the most from their digital marketing. And, according to MediaPost, nearly 40% of digital advertising spending efforts are wasted.

Our comprehensive digital marketing scorecard includes a complete website SEO audit service, a digital advertising audit, and a social media needs assessment, all wrapped up in a scorecard-like format, so you’ll be able to tell at a glance how your digital marketing efforts are faring.

Part 1: Website SEO Audit Service

We’ll do a full website evaluation for your company, including:

Site summary

Domain authority score, organic & paid traffic, backlinks & referring domains, overall site health

Organic traffic breakdown

Ranked keyphrases, organic search traffic and organic keyphrase ranking trends, top organic keyphrases, branded vs. non-branded keyphrase breakdown, referring domains and backlinks trend

Competitive analysis

Organic competitors, competitive positioning map, domain performance comparison, keyword overlap, competitor trends for organic search traffic and keyphrase rankings, for the top 3 competitors

Part 2: Digital Advertising Assessment

Our report will include a full digital advertising audit and evaluation, including:

Spend overview

Overview of spend for display and search advertising for the past 12 months

Sample ads & spend overview

Sample ads for search, display, Facebook, Instagram, and LinkedIn (if currently advertising in these platforms), and an overview of spend for trade media if information is publicly available

Competitive analysis

Review of the top 3 competitors competitive advertising, if publicly available
Note: not all media venues are publicly tracked, and digital ad spend in other mediums, such as some social ads, enewsletters, html eblasts, streaming, etc. may also not be available.

Part 3: Social Media Assessment

We’ll do a complete company social media audit and needs assessment, if applicable, which includes:

Social channels review

A social media assessment of Facebook, Twitter, Instagram and LinkedIn channels, as applicable for your social media presence and that of your top 3 competitors

Channel performance

An assessment of audience measurement and growth, metrics on impressions, engagements, audience, clicks, and most engaging posts in each channel

Competitive evaluation

For your top 3 competitors, depending on platform and data available, statistics on publishing frequency and style, audience size and public engagements, and identification of top competitor for each channel

Recommendations for improvement

Evaluation versus competitors with recommendations for improvement and retaining or assuming a social media leadership role

Investment

Your comprehensive Digital Marketing Assessment, full of charts, graphics, comparisons and summaries to enable you to make informed decisions about your digital marketing spend, is only $5,000.

Why choose VantagePoint for a digital marketing assessment and scorecard?

  • 29 years of B2B experience
  • Net Promoter Score of 96
  • Active in digital marketing since 1997
  • Proprietary data and insights to help advise on the best strategies to reach your audience through digital marketing

Contact Jared to get started with your digital assessment and scorecard

We want to help you improve your digital marketing with an-depth look at your website and SEO performance, your digital advertising presence and that of your competitors, and a review of your social media activity. Contact Jared to get the discussion started.
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