Careers

CONTENT SPECIALIST

If you’re looking for a career with an award-winning agency, are an enthusiastic and passionate marketer, have advertising or marketing agency experience, and get excited about helping clients reach their business goals, then VantagePoint Marketing might be a great fit for you.

VantagePoint Marketing is a well-established marketing and ad agency that helps guide a range of B2B companies in their marketing journeys. A few things about us:

• Our services include integrated marketing, advertising, branding, digital, and public relations offerings
• Our work has won awards locally, regionally and nationally
• We offer a great work environment, friendly co-workers, and an intentionally positive culture
• We have approximately 15 B2B clients from across the country
• We’ve been recognized as a 6-time Best Place to Work in South Carolina and a 10-time BMA Carolinas Agency of the Year
• We grade ourselves annually through a Net Promoter Score survey; our current NPS score is 96

VantagePoint has a robust compensation package, which includes:

• Full medical and dental benefits
• PTO and personal days
• Life insurance and short- and long-term disability insurance
• A 401k program
• A range of holidays, summer half days, and other time off
• A flexible hybrid employment model, including work from home, at the office, or fully remote (eastern half of the United States)

To apply for this position, please complete all of the following steps:

• Send a cover letter and a resume to Tricia Cruver.
• Submit at least two writing samples
• Please include your salary requirements

Position Description:  The Content Specialist is responsible for several key areas, including:

• Executing public relations, content marketing and social media projects on the tactical level for national and international B2B clients
• Assisting with the implementation of integrated PR efforts, including media relations, social media, content development and self-publishing, research and stakeholder communications for assigned accounts
• Researching and creating written materials including press releases, blog posts, case studies, pitches, newsletter content, articles, whitepapers, etc.
• Working closely with team members to execute social media initiatives, including conceptualizing and directing creative and engaging social content, posting, analyzing social performance and providing reporting to clients
• Compiling and maintaining media lists, clip reports and other applicable resources for VantagePoint clients
• Interacting with clients regularly and professionally on initiatives, including receiving direction, interviewing subject matter experts and providing project updates. Regular active participation in meetings with both internal teams and external resources/clients is required.
• Staying apprised of clients’ products and services
• Continuously working to upgrade knowledge and skills through professional development efforts

Required Education or Experience:  2-4 years of experience in a public relations, content marketing or social media role with proven writing and communication skills. Bachelor’s degree in public relations, English, journalism or communications preferred. Agency and B2B experience is strongly preferred.

Required Competencies

• Demonstrated success in the execution of public relations and content marketing tactics
• The ability to manage projects from inception to execution
• Outstanding communications skills, both verbal and written
• Proficient in pitching and working with media – primarily national trades and business media, print and online
• Experience with social media, including Twitter, LinkedIn, Facebook and Instagram, preferably as tools to support PR programs
• Strong interpersonal skills with experience working successfully as part of a team
• Quick learner and creative thinker who is resourceful, absorbs complex industry information and can apply it to clients’ businesses
• Exceptional organizational, prioritization and time management skills
• A demonstrated ability to meet deadlines while juggling multiple projects in a fast-paced and dynamic environment

Reporting Responsibilities:  Reports to the Public Relations Manager