I’m the kid who was always prepared when I asked my parents for something — whether it was money, permission or that year that I was determined to get a cat.
I came to the table with my rationale and research in hand and knew that “just because I want it” wouldn’t be enough of a reason. Because I took the time to support my case with logic, I was successful more often than not. My parents are also awesome, but I digress…
Whether we realize it or not, we need to do the same type of preparation when determining how to allocate marketing dollars, which tactics to employ and what strategies make sense for our businesses — especially if we need to make our case to executive leadership.
More and more of our clients (and nearly all of the B2B respondents in this survey) are investing in content marketing — but this isn’t just by chance. Research shows the importance of content to B2B customers and prospects and the impact it can have on the businesses that are trying to reach those stakeholders.
Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.
Here are five statistics that support the investment in a sound content marketing strategy and speak to effective tactics:
Looking to kick off or expand your content marketing efforts? Hopefully these statistics will help you build your case.
And if you need additional back up, Contact Amy Clarke Burns, and we can start a conversation about your content needs and send you a copy of our e-book, How Content Marketing is Changing the B2B Marketing Landscape.
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